&be (37)

Brand from Japan: &be. The popular crayon type shading that adds shadow to the face line and makes your face look tighter and smaller is now available with a new package.Eliminates concerns about face shape, sagging, and swelling. You can get the ideal face shape and small face impression.How to use:Pull out the core about 5mm and draw a line on the face line, under the chin, forehead, and sideburns, and blend it into the skin with your fingers or sponge until the line is no longer visible.Round face / With the intention of reducing the horizontal area of the face, draw lines along the creases of the face, on the sides, and on the left and right hairlines of the forehead.Long face / With the intention of reducing the vertical area of the face, draw a transverse line on the sides of the face, as well as the top of the forehead and the tip of the chin, and blur it thoroughly.Face with zigzag/base type/In addition to the sides of the face, draw a few lines on the zill area and blur it thorou

Brand from Japan: &be. A makeup base that prevents shine and stickiness caused by sebum and sweat. Creates smooth porcelain skin with a pore soft focus effect.Make-up keeping film with smooth silky touch.Two types of silicone gel that spread easily form a makeup-keeping film that is silky and smooth to the touch.The makeup-keeping film retains moisture inside while having a smooth surface, and its soft focus effect makes pores and wrinkles less noticeable.Furthermore, it is strong and resistant to crumbling, so it remains smooth and comfortable to the touch even on hot and humid days.For soft, poreless skin with pore-blurring powder.Contains 4 types of pore-blurring powder with different shapes and functions, such as plate-like and konpeito-like.Pore blurring powder fills pores and smoothes the skin surface, while also blurring the pores with a soft focus effect that diffuses light.It also has a skin tone correcting effect, suppressing redness and uneven skin tone to create a cool, even s

Brand from Japan: &be. It is a luxurious cream that contains four types of beauty ingredients pure retinol that directly exerts a retinol effect, retinol linoleate that has excellent whitening effects, hydrogenated retinol that leads to elastic skin with moisture, and plant-derived bakuchiol that has a retinol-like action without irritation.How to use:After washing your face at night, prepare your skin with an introductory serum or lotion, then take an appropriate amount and apply to your skin.

Brand from Japan: &be. It is a luxurious cream that contains four types of beauty ingredients pure retinol that directly exerts a retinol effect, retinol linoleate that has excellent whitening effects, hydrogenated retinol that leads to elastic skin with moisture, and plant-derived bakuchiol that has a retinol-like action without irritation.How to use:After washing your face at night, prepare your skin with an introductory serum or lotion, then take an appropriate amount and apply to your skin.

Brand from Japan: &be. Renewal of the popular palette eyeshadows, pursuing more skin-friendly and professional colors and textures.&be's palette eyeshadows, two very popular colors, have been renewed for easier use!The included tips have all been replaced with KAWAKITA's special brushes, making it easier to obtain professional skills.The packaging also has a more sophisticated design.How to use:Apply A to the entire eyehall with a brush.Apply B or C to double width (=3~5mm) with brush and blend to create a gradient.With the thin end of the brush, draw D on the crease of the eyelid as if drawing eyeliner.Place A on the crease of the lower eyelid.

Brand from Japan: &be. It's subtle but filling. A new mascara that will give you beautiful long eyelashes for adults.A mascara that gives you long and curly hair with just one swipe, without the need for a curler.For long, delicate and beautiful eyelashes. Excellent durability, long lasting that won't fade all day long.How to use:Apply mascara liquid from the roots of the eyelashes to the tips, combing and lifting the eyelashes.Hold your eyelashes up with the brush for a few seconds to create a better curl. For lower eyelashes, hold the brush upright and apply liquid with the tip.If you feel that it tends to clump, wipe off the remaining liquid on the brush with a tissue, etc., and apply new liquid before using.

Brand from Japan: &be. Formulated with Pidoxidil to gently care for the eye area while giving you healthy eyelashes that make your eye makeup stand out.Pyrrolidinyldiaminopyrimidine oxide (moisturizing ingredient).How to use:After skin care, close your eyes and apply serum along your eyelashes.

Brand from Japan: &be. Introducing a powerful serum containing 25% pure vitamin C concentration.A serum containing a high amount of pure vitamin C from &be.Although it has a water-based smooth texture, continued use will moisturize the dead skin cells and lead to clearer skin.How to use:After conditioning your skin with &be Booster Serum, take an appropriate amount (2 or 3 drops) and apply it to your skin.Please use it up within one month after replacing it with the dropper.

Brand from Japan: &be. Soothes volume and keeps hair moist and manageable.Highly moisturizing and repairing ingredients keep hair moisturized without stickiness.Formulated with shea butter and collagen to prevent swell, spreading, and dryness, and leaves hair feeling moisturized and manageable from the moment it is rinsed off.A special foaming action with betaine-based cleansing ingredients.In order to maximize the effects of the treatment, the lather is designed to remove dirt not only from the scalp but also from the hair.The fluffy lather removes dirt not only from the scalp but also from the hair to maximize the effects of the treatment.Gentle formulation design for scalp and hair.Free of sulfates (sodium laureth sulfate, etc.), silicone, parabens, ethanol, and micro plastic beads.Patch tested (not all users will have skin problems).How to use:After rinsing off dirt and grime with warm water, take an appropriate amount of shampoo in your hands, lather thoroughly, apply to hair, and ma

Brand from Japan: &be. Fills hair with luster all the way to the ends, volume down treatment.Soothes volume and damage with shine and moisture.Shea butter, collagen, hyaluronic acid, and plenty of shine and moisture are charged all the way to the ends of the hair.Soothes stiffness and volume, leaving hair manageable.Recommended to use once a week as a hair mask.Formulated with Moist Damage Repair ingredients, use as a hair mask is also recommended.Leave on for 5 minutes after application and rinse off.Gentle formula design for hair.Free of micro plastic beads, mineral oil, petroleum surfactants, and UV absorbers.Patch tested (does not guarantee that all users will have no skin problems).How to use:After shampooing, lightly pat dry, apply an appropriate amount to hands and smooth through hair, then rinse off.

Brand from Japan: &be. Gives volume to even the top of your hair!This shampoo gives natural bounce and body.For those with thin hair that is difficult to add volume to.Contains jojoba oil and ceramide.It promotes healthy scalp.The betaine-based cleansing ingredients create fluffy foam that leaves your hair feeling moisturized the moment you rinse it off.How to use:After rinsing with warm water, take an appropriate amount of shampoo in your hands.Lather it well and apply it to your entire hair.Massaging gently into your scalp.Wash thoroughly and rinse thoroughly.

Brand from Japan: &be. Delicate finish with a silky sheen.Smooth treatment that runs smoothly through the fingers.Lightweight moisturizing sensation that does not crush volume.Avoid scalp for best results.Recommended to use once a week as a hair mask.Formulated with Moist Damage Repair ingredients, use as a hair mask is also recommended.Leave on for 5 minutes after application and rinse off.Gentle formula design for hair.Free of ethanol, micro plastic beads, mineral oil, synthetic antioxidants, and petroleum surfactants.Patch tested (does not guarantee that all users will have no skin problems).How to use:After shampooing, lightly pat dry, apply an appropriate amount to hands and apply to hair thoroughly, then rinse off.

Brand from Japan: &be. Gives volume to even the top of your hair!This shampoo gives natural bounce and body.For those with thin hair tha tis difficult to add volume to.Contains jojoba oil and ceramide.It promotes healthy scalp.The betaine-based cleansing ingredients create fluffy foam that leaves your hair feeling moisturized the moment you rinse it off.Refill only.How to use:After rinsing with warm water, take an appropriate amount of shampoo in your hands.Lather it well and apply it to your entire hair.Massaging gently into your scalp.Wash thoroughly and rinse thoroughly.

Brand from Japan: &be. Renewal of the popular palette eyeshadows, pursuing more skin-friendly and professional colors and textures.&be's palette eyeshadows, two very popular colors, have been renewed for easier use!The included tips have all been replaced with KAWAKITA's special brushes, making it easier to obtain professional skills.The packaging also has a more sophisticated design.How to use:Apply A to the entire eyehall with a brush.Apply B or C to double width (=3~5mm) with brush and blend to create a gradient.With the thin end of the brush, draw D on the crease of the eyelid as if drawing eyeliner.Place A on the crease of the lower eyelid.

Brand from Japan: &be. A highly saturated clear pink that keeps warm hair color beautifully, exclusive to &be HAIR. Designed to easily adhere to hair that has not been bleached.It softens “green” dullness and brings out a sense of transparency.We aimed for a finish that foams easily and prevents uneven coloring.The product washes the scalp while leaving the necessary sebum in the hair, so it does not put a burden on the scalp and is safe for the skin that is easily sensitive to color.Designed to be gentle on scalp and hair. Patch tested (does not guarantee that it will not cause skin irritation in all users).Free of sulfates (sodium laureth sulfate, etc.), silicone, mineral oil, parabens, ethanol, and UV absorbers.How to use:After wetting hair, lather an appropriate amount in the palm of your hand and apply to hair, then wash carefully and rinse thoroughly.At first, try a small amount on an inconspicuous area of your hair before applying to your entire head.Use gloves if you are concerned

Brand from Japan: &be. High-coverage thin film that is resistant to sweat and sebum and spreads evenly.Smoothly spreads to cover pores, unevenness, and uneven coloring without collapsing over time. The beauty of freshly applied makeup in the morning lasts all day long.Raw matte texture for a beautiful finish on bare skin.This cushion foundation has both matte and shiny elements, with a smooth surface that glows from within.Beauty essence foundation with 77% natural origin index.This beauty essence foundation contains carefully selected botanical beauty ingredients with a natural origin index of 77%.It feels as if you are taking care of your skin while applying makeup.Gentle to the skin and soap-free.How to use:Before using &be Lasting Cushion Foundation, smooth skin with sunscreen and makeup base, and correct uneven skin tone with concealer.Soak the puff with foundation and blend the foundation into the skin by lightly tapping the puff to achieve a beautiful finish.Apply a layer of founda

Brand from Japan: &be. High-coverage thin film that is resistant to sweat and sebum and spreads evenly.Smoothly spreads to cover pores, unevenness, and uneven coloring without collapsing over time. The beauty of freshly applied makeup in the morning lasts all day long.Raw matte texture for a beautiful finish on bare skin.This cushion foundation has both matte and shiny elements, with a smooth surface that glows from within.Beauty essence foundation with 77% natural origin index.This beauty essence foundation contains carefully selected botanical beauty ingredients with a natural origin index of 77%.It feels as if you are taking care of your skin while applying makeup.Gentle to the skin and soap-free.How to use:Before using &be Lasting Cushion Foundation, smooth skin with sunscreen and makeup base, and correct uneven skin tone with concealer.Soak the puff with foundation and blend the foundation into the skin by lightly tapping the puff to achieve a beautiful finish.Apply a layer of founda

Brand from Japan: &be. Prevents roughness with a low-irritation medicated lip product Lips that are prone to roughness due to dryness, saliva, and lip makeup. Contains vitamin E and stearyl glycyrrhetinate to prevent delicate lips from becoming dry and rough.Contains oils derived from plants for a moist feel that conditions lips that tend to dry out.How to use:Squeeze out a few millimeters of the contents and apply to your lips.

Brand from Japan: &be. The main ingredient is silica, which becomes transparent when it absorbs oil and moisture.Just apply it with a pom-pom to make your face, scalp, and hair smooth.It has evolved to a smoother feel.It firmly absorbs excess sebum and sweat, instantly suppressing sticky feeling.SPF35・PA++ blocks daily UV rays.The pom-pom container allows you to protect yourself from UV rays anytime over your makeup, so you can finish your base makeup, as well as UV protection and touch-ups when you're out and about in one go.Contains 4 carefully selected beauty ingredients for a moisturizing charge.Smooth surface and moisturizing skin.Can be used all year round as a smooth UV powder to improve your skin environment.Soap-free, gentle on the skin.How to use:Apply an appropriate amount to scalp and skin where stickiness and greasiness are a concern.Replace every 2-3 hours to maintain sunscreen effect.

Brand from Japan: &be. A cream-type glitter eyeliner that can be applied smoothly.One application will color the edge of your eyelids and you can easily draw a glitter line.It is gentle on the skin, so you can apply makeup without stressing your eyes.Contains pearl glitter in a size that is easy for adults to use, a specialty of Kawakita.The color blends well with the skin and creates a moist look for your eyes.Quick-drying, waterproof and smudge-proof, the beautiful finish lasts a long time.No surfactants, UV absorbers, ethanol, parabens, tar-based pigments, mineral oils, synthetic antioxidants, microplastic beads, or fragrances.How to use:Please extend the core by about 1mm before use. If the core is extended too far, it may break.Draw a line along the edge of your eyelid.Always close the cap tightly after use. Leaving the cap open will cause the core to dry out, resulting in a worse feeling when using the product.

Brand from Japan: &be. Renewal of the popular palette eyeshadows, pursuing more skin-friendly and professional colors and textures.&be's palette eyeshadows, two very popular colors, have been renewed for easier use!The included tips have all been replaced with KAWAKITA's special brushes, making it easier to obtain professional skills.The packaging also has a more sophisticated design.How to use:Apply A to the entire eyehall with a brush.Apply B or C to double width (=3~5mm) with brush and blend to create a gradient.With the thin end of the brush, draw D on the crease of the eyelid as if drawing eyeliner.Place A on the crease of the lower eyelid.

Brand from Japan: &be. This oil uses heat damage to your advantage and locks your hairstyle in place.It locks your hair in place while still leaving it soft.Recommend using it before using a hair dryer or iron.How to use:Take an appropriate amount and apply to dry or towel-dried hair.Then style with a hair iron or curling iron.Please be careful not to tilt the bottle too much when using.Please be careful not to hold the bottle sideways when carrying it.

Brand from Japan: &be. &be Hair has released a new hair milk.This milk makes your hair slightly acidic and uses the power of heat to reduce frizz and bedhead.The more you use it, the easier your hair will become to manage.After a bath, apply to towel-dried hair and dry with a hair dryer.How to use:Take an appropriate amount and apply to towel-dried hair (or dry hair), focusing on the ends.Then dry your hair with a hair dryer.

Brand from Japan: &be. Transparency a new type of cushion that adheres to the skin and leaves it moisturized and radiant!The high-coverage thin film adjusts evenly to create a fresh, radiant complexion.A moisturizing cushion foundation with a beautiful, radiant finish.Gives skin a radiant glow that lasts for hours.It does not contain UV absorbers.Can be removed with soap and hot water.How to use:Before using, smooth your skin with sunscreen and makeup primer.Then correct any uneven tone with concealer.Soak a puff in foundation and gently tap it onto your skin to blend it in.Apply additional layers to area where you want more coverage.To maintain quality, be sure to tightly close the foundation case inside the compact after use.

Brand from Japan: &be. Transparency a new type of cushion that adheres to the skin and leaves it moisturized and radiant!The high-coverage thin film adjusts evenly to create a fresh, radiant complexion.A moisturizing cushion foundation with a beautiful, radiant finish.Gives skin a radiant glow that lasts for hours.It does not contain UV absorbers.Can be removed with soap and hot water.How to use:Before using, smooth your skin with sunscreen and makeup primer.Then correct any uneven tone with concealer.Soak a puff in foundation and gently tap it onto your skin to blend it in.Apply additional layers to area where you want more coverage.To maintain quality, be sure to tightly close the foundation case inside the compact after use.

Brand from Japan: &be. &be UV Primer, the 3-in-1 makeup base that combines glow-correcting properties, sunscreen, and serum, has been revamped.A new UV primer that uses the AI-derived peptide PeptiYouth(TM) for the first time in Japan, delivering firmness and radiance beyond a primer.A first in Japan, featuring the AI-derived peptide PeptiYouth(TM).Achieve poreless, radiant, and beautiful skin with a reflector-inspired effect.119% moisturizing power.A serum primer with a 92% natural origin index.Patch tested for sensitive skin and non-comedogenic. Gentle on the skin with soap.The moisturizing finish leaves skin looking plump, soft, and firm, with a radiant, radiant look.The smooth texture, like a skincare cream, adheres tightly to skin, leaving it feeling moisturized for hours.How to use:After preparing your skin with skincare, dispense 1-2 pumps into your hand and place it on five points: your forehead, both cheeks, chin, and nose, then spread evenly over your skin.When using for the fir

Brand from Japan: &be. &be UV Primer, the 3-in-1 makeup base that combines glow-correcting properties, sunscreen, and serum, has been revamped.A new UV primer that uses the AI-derived peptide PeptiYouth(TM) for the first time in Japan, delivering firmness and radiance beyond a primer.A first in Japan, featuring the AI-derived peptide PeptiYouth(TM).Achieve poreless, radiant, and beautiful skin with a reflector-inspired effect.119% moisturizing power.A serum primer with a 92% natural origin index.Patch tested for sensitive skin and non-comedogenic. Gentle on the skin with soap.The moisturizing finish leaves skin looking plump, soft, and firm, with a radiant, radiant look.The smooth texture, like a skincare cream, adheres tightly to skin, leaving it feeling moisturized for hours.How to use:After preparing your skin with skincare, dispense 1-2 pumps into your hand and place it on five points: your forehead, both cheeks, chin, and nose, then spread evenly over your skin.When using for the fir

Brand from Japan: &be. &be UV Primer, the 3-in-1 makeup base that combines glow-correcting properties, sunscreen, and serum, has been revamped.A new UV primer that uses the AI-derived peptide PeptiYouth(TM) for the first time in Japan, delivering firmness and radiance beyond a primer.A first in Japan, featuring the AI-derived peptide PeptiYouth(TM).Achieve poreless, radiant, and beautiful skin with a reflector-inspired effect.119% moisturizing power.A serum primer with a 92% natural origin index.Patch tested for sensitive skin and non-comedogenic. Gentle on the skin with soap.The moisturizing finish leaves skin looking plump, soft, and firm, with a radiant, radiant look.The smooth texture, like a skincare cream, adheres tightly to skin, leaving it feeling moisturized for hours.How to use:After preparing your skin with skincare, dispense 1-2 pumps into your hand and place it on five points: your forehead, both cheeks, chin, and nose, then spread evenly over your skin.When using for the fir

Brand from Japan: &be. The perfect combination of translucent makeup, sun protection, and medicinal properties.Semi-matte texture for long-lasting hydration.Soft puff for a lightweight, professional finish.Gentle on skin, soap-removable.How to use:Apply an appropriate amount of powder to the puff.Gently apply to the entire face, blending evenly into the skin.No need to reapply sunscreen.Simply apply gently to the entire face.Focus on sun-prone areas such as the cheeks, forehead, and bridge of the nose.

Brand from Japan: &be. Transparency a new type of cushion that adheres to the skin and leaves it moisturized and radiant!The high-coverage thin film adjusts evenly to create a fresh, radiant complexion.A moisturizing cushion foundation with a beautiful, radiant finish.Gives skin a radiant glow that lasts for hours.It does not contain UV absorbers.Can be removed with soap and hot water.Refill only.How to use:Open the compact and press the centre of the back to remove the old refill.Remove the refill from the pouch.Align the protrusion on the refill with the recess on the case.Push it in until you hear a click.

Brand from Japan: &be. Transparency a new type of cushion that adheres to the skin and leaves it moisturized and radiant!The high-coverage thin film adjusts evenly to create a fresh, radiant complexion.A moisturizing cushion foundation with a beautiful, radiant finish.Gives skin a radiant glow that lasts for hours.It does not contain UV absorbers.Can be removed with soap and hot water.Refill only.How to use:Open the compact and press the centre of the back to remove the old refill.Remove the refill from the pouch.Align the protrusion on the refill with the recess on the case.Push it in until you hear a click.

Brand from Japan: &be. Gently cleanse with rich, dense lather, yet leave hair smooth and silky to the touch.Locks in moisture from within.Bring the gentleness of nature to your hair and scalp.How to use:After rinsing with warm water, take an appropriate amount of shampoo in your hands, lather thoroughly, and apply it to your entire hair, gently massaging your scalp as you wash.Wash thoroughly and rinse thoroughly.

Brand from Japan: &be. Gently cleanse with rich lather, yet leave hair smooth and silky to the touch.Locks in moisture from within.Natural gentleness for hair and scalp.Selective repair with damage sensor polymer.Controls frizz and leaves hair soft and shiny.How to use:Shampoo: After rinsing with warm water, take an appropriate amount of shampoo in your hands, lather thoroughly, and apply to your entire hair, gently massaging your scalp. Rinse thoroughly and rinse thoroughly.Treatment: After shampooing, lightly dry your hair, take an appropriate amount in your hands, and apply thoroughly to your entire hair, then rinse.

Brand from Japan: &be. Gently cleanse with rich, dense lather, yet leave hair smooth and silky to the touch.Locks in moisture from within.Bring the gentleness of nature to your hair and scalp.How to use:After rinsing with warm water, take an appropriate amount of shampoo in your hands, lather thoroughly, and apply it to your entire hair, gently massaging your scalp as you wash.Wash thoroughly and rinse thoroughly.

Brand from Japan: &be. An elegant sheen that isn't overly pigmented.It melts seamlessly into the skin, giving off a glow as if it's emitting light from within.The color develops gradually, making it difficult to make mistakes.Everybody can easily enjoy makeup.Contains 5 types of botanical moisturizing ingredients.It keeps cheeks moisturized all day long.By using it on the lips as well, you can achieve a coordinated makeup look that is both glamorous and elegant.Hoe to use:Take an appropriate amount on your finger or a sponge.Apply it little by little to your cheeks or lip.

Brand from Japan: &be. Achieve sophisticated brows in just one coat!Introducing a new eyebrow mascara that provides a soft finish.The unique, compact brush firmly catches even the finest and thickest hairs, ensuring an even finish without any special techniques.Naturally covers even dark eyebrows, leaving a soft and fluffy texture that doesn't feel stiff.Contains beauty ingredients such as panthenol and sodium hyaluronate to keep eyebrows and skin healthy.Resistant to sweat, sebum, and rubbing, yet easily removed with lukewarm water.Patch tested.01: A versatile mauve brown that blends well with the skin and can be used regardless of hair color.02: A nuanced pink with a brown base that brightens the complexion and creates a soft impression.How to use:Apply the product by gently combing the eyebrow hairs with the brush.Starting from the inner corner of the eyebrow and moving towards the outer corner.If using an eyebrow pencil or eyebrow powder in conjunction with this product, apply it last