NOVO (173)

Brand from China: NOVO. 1.5mm ultra-fine tip for smooth, precise application, easily to create a natural eyeliner finishTriple-ground powder, high color rendering and adhesion, forming a perfect eyeliner in one-strokeFormulated with multi-melting-point wax and a one-way rotating designed, to prevent dryness and cakey, maintain a consistently smooth applicationQuick-drying formula that locks in color, transfer-proof, waterproof and sweatproof, presenting a long-lasting makeup

Brand from China: NOVO. Light curd texture, refreshing and easy to absorb, non-stickyFormulated with niacinamide & snow lotus extract, intensively hydrating, penetrating into the stratum corneum to improve dry skinFour botanical extracts of Polygonatum odorifera, Adenophora adenophora, Dendrobium officinale stems & avocado butter extract, replenish the skin’s missing lipidsImprove hand skin dryness, flaking, hangnails & brittle nailsHow To Use:Daytime: Apply an appropriate amount of essence cream to both hands, or apply it on the nail edgeNighttime: Apply the essence cream thickly on both hands, gently massage, put on disposable gloves, and intensively repair for 30 minutesTop notes - pear, bergamot, pink pepperMiddle notes - rose, jasmineBase Notes - musk, vanilla, cedar, patchouli

Brand from China: NOVO. Fine and soft powder, with high color rendering, easy to overlay and spread9 shades in a palette, contain 4 different textures, can finish the entire eye makeup with a palette3 types available, with distinct color tones, to create a versatile and captivating eye makeup finish

Brand from China: NOVO. Multi-use palette: eyebrow powder, eyeshadow, eyeliner, aegyo-sal and contourFine and smooth powder, blends easily, high color rendering, natural without clumping, beginner-friendlyContains micron-grade porous ultra-fine spherical silicone powder, blended with Vitamin E and jojoba seed oil, for smoother powder that adheres well and shapes easilyDual-ended eyebrow brush with a precision angled brush head and spiral brush head for accurate detailingWaterproof and sweat-resistant, smudge-proof, color-lock and long-lastingEach palette includes 3 shades, effortless finish eyebrow and eye makeup01# Light Coffee： Suitable for light brown and warm deep brown hair tones, daily versatile shade02# Smoky Gray： Suitable for deep brown and natural black hair tones, creates defined contours03# Pinkish Brown： Suitable for pinkish and light warm brown hair tones, evokes a soft vibe finish

Brand from China: NOVO. Dual-head design: velvety cream end + watery lip gloss end, to create a matte or glossy finish6 versatile colors available, easy to create various lip makeupVelvety cream end: Creamy texture, light and silky, blends into a mist-like finish, minimizes lip lines, high color rendering, non-drying, creates a matte lip effectWatery lip gloss end: Watery texture, light and hydrating, provides instant moisture, creates a glossy lip effectInnovative triple water-storage technology, with a 3D water-locking shield, evens out lip tone, keep the lips plumpContains lip-nourishing ingredients, build a moisturizing barriers, maintains hydration and fading lip linesWith a lip coat, forms a quick film, locks in color without smudging, long-lasting lip makeup

Brand from China: NOVO. Specially developed fine powder, lightweight and skin-adhering, natural and non-creasing, provides light concealing and soft-focus effects, creating a bare and creamy finishPink-toned formula corrects yellowness, brightening and evens skin tone, to maintain a healthy complexionMulti-porous oil-absorbing powder absorbs excess oil, creating a matte makeup finishEnriched with a nourishing base, containing various herbal extracts, nourish and moisturizes the skinContains sodium hyaluronate, butylene glycol and β-glucan to resolve dryness and flakinessIncludes Vitamin E to anti-oxidation, keep the base makeup radiant and non-dullingForming films, moisturizing without tightness, soft and breathable, rub-resistant and maintain long-lasting makeup2 colors available, specially developed brightening powder tones to enhance brightness and reduce yellowness

Brand from China: NOVO. Creamy texture, smooth and skin-friendly, non-sticky, easy to blend, delivers a dewy and radiant finishContains five nourishing ingredients, maintains hydration, prevents dullness, and locks in moisture for long-lasting makeupMulti-purpose, can be used as a highlighter, blush or lipstick, the melted highlighter stick can also be used as a lip balm01# Clear Transparent: Transparent base, dewy highlighter, present a transparent and radiant finish02# Light Crystal: Champagne shade with shimmer, pearlescent highlighter, present a luminous glossy finish03# Soft Milky Apricot: Milky apricot shade, dual-use as highlighter and blush, present a vibrant youthful finish04# Plump Pink Peach: Pink peach shade, dual-use as highlighter and blush, present a pure girlish finish

Brand from China: NOVO. Light, matte powder smooth as cashmere, blends naturally, conceal pores.Air-milled pigment particle, non-cakey, long-lasting makeup.Softly sculpts, refines and enhances facial contours.

Brand from China: NOVO. Ice-cream texture effortless application for a flawless, airbrushed finish.Formulated with White Truffle and Red Ginseng Extract, anti-oxidant, radiant, smooth and delicate skinNiacinamide and Sodium Hyaluronate can dual-action hydration to lock in moisture and prevent dryness.Unique water-oil conversion system, refreshing, non-creasing and cakingContains light-sensitive toning particles, automatically adjusts color according to skin, corrects skin tone and presents translucent skinEasy cleanse removal, saving time without residue.

Brand from China: NOVO. 3-in-one: foundation + concealer + settingCream-foundation texture, lightweight and easy to blend, adheres and melts into skin, resists caking or floating powder, airy and breathable0.1µm particle size powder & spherical powder, fine and delicate texture, soft-focus to conceal imperfections and pores, creating a luminous creamy skin effectContains Chamomilla Recutita (Matricaria) flower extract, Vitamin E & Sodium Hyaluronate, effectively antioxidant, maintains hydration and adherence, revitalizes the skin baseHydrophilic and lipophilic small-molecule oils & scientifically proportioned film-forming agents, effectively control oil, hydrate and lock in moisture, form a film to reinforce makeup, slow down dullness and makeup meltdownThree-dimensional simulation film-forming system paired with raincoat powder, makeup adheres breathably, water-resistant and sweat-proof, long-lasting and locks in makeup, anti-smudge and non-fadingImitation silk fine mesh design, evenly si

Brand from China: NOVO. Multi-color particle technology, lightweight powder mist, creating a matte lip finishCloud velvet texture, silky smooth and easy to spread, light and not transparent, high color rendering to covers deep lip tonesOptical hidden texture soft focus, conceals lip lines, presenting full and plump lip effectsElastic film formation, sweat-proof and waterproof, anti-smudge and non-stick to cups, long-lasting color lock6 colors available, creating variety gentle and soft lip makeup style

Brand from China: NOVO. Slim shaping brush head, delivering naturally long and distinctly defined lashesPatented curved, fine-toothed comb with silk-fusion design, precisely extends lashes for even length, curl and volume, creating dense and layered lashesFiber dual-adhesion technology, layerable without clumpingInfused with three nourishing essences: Vitamin E, jojoba seed oil, and Polygonum multiflorum extract, to moisturize and nourish lashes, preventing clumpy lashesDual-mode long-wear technology with hard wax formulation, forms a film in one swipe, quick-drying, non-sticky, water-resistant, sweat-proof, and long-lasting color and hold

Brand from China: NOVO. Multi-effect: eyelash primer + mascara + eyelash raincoatSteel tube rotates 360° threaded coil brush head, fit the eye shape from multiple angles, with built-in support, brushing out light and curled eyelashesSpecialized double-layer chain fiber, inner for fullness and outer for support, brushing out dense and long eyelashes0.53MM simulated eyelash thread texture, smooth without clumping, can be layered, high pigmentation, even and natural, smudge-proofPrecisely researched biomimetic scale film-forming process + quick-dry ingredients, forms film in a brush, no sagging, locks color, waterproof and sweat-resistant, long-lasting makeup

Brand from China: NOVO. Tulip embossed design, smudged natural blush, create an atmospheric makeup lookAdopt high pressure powder crushing technology and multiple spherical powder compounding to form a fine matte powderFormulated with Vitamin E and argania spinosa kernel oil, essence wrapped in powder, light, high adhesion and non-creasingCan be used for blush, eyeshadow and nose tip, to plump cheeks and contour

Brand from China: NOVO. Embossed 3D design, with an electroplated gold-toned compact case3-in-1: base makeup + setting + touch-upFormulated with snow lotus extract, olive oil & red ginseng extract, breathable, moisturizing and anti-oxidant, transfer-proof with a long-lasting makeupMicron-level true ball powder & directional oil-absorbing powder, strong oil absorption, effectively oil control without smudging the makeup3D spherical fluff particles & flake refractive particles, silky powder with high adhesion, blur the blemishes, can be layered with no creasing, create a soft-matte finishSynthetic fluorphlogopite microparticles, with soft light filter, setting and touch-up without dullness01# Natural:Suitable for natural and fair skin tone, provides a natural makeup finish02# Ivory:Suitable for fair and ivory skin tone, provide a luminous finish03# Purple:Suitable for yellowish skin, neutralizes dullness and yellowish skin

Brand from China: NOVO. Multi-polar oils effectively dissolve stubborn makeup without residue.such as foundation and sunscreen.Formulated with oat kernel oil, olive fruit oil, european hazelnut seed oil, rice bran oil, strengthens skin barrier to prevent moisture loss.Shea butter, meadowfoam seed oil, sunflower seed oil rich in antioxidants to nourish and protect your skin.Soft cream texture infused with a milky oat fragrance, absorbs rapidly and leaving no pore-clogging film.Deeply purifies pores while maintaining a fresh, non-greasy finish.How To Use:1. Apply a small amount to dry palms and warm between fingers.2. Massage in circular motions over dry face for 30 seconds to melt makeup.3. Emulsify with water, then rinse thoroughly.

Brand from China: NOVO. Multi-use: Eyeshadow, Blush, LipstickCreamy mud texture, silky and lightweight, high coverage, easily conceals lip lines, velvety matte lip lookEssence-infused lip mud, cream-to-powder finish, matte outer with moist inner, melts into lips without dryness, adheres without clumpingProprietary color fusion technology with high-pigment dispersion, high color payoff and adhesion, delivers rich, full-bodied lip colorSilicone elastomer base with color-locking film technology, long-lasting and smudge-proof, resists fading4 colors available, to create versatile lip looks

Brand from China: NOVO. Innovative mist oil control system, using Porous Silica Elastomer to absorb excess oil, keeping the base makeup fresh and matte.Quadruple makeup-locking film, specializing in oil-film ratio, waterproof, sweat-resistant and transfer-resistant.Cream-to-Powder technology, let seamlessly melts into skin for a natural, undetectable finish.Meadowfoam Seed Oil and Sweet Almond Oil soothing and anti-oxidation, locks in moisture to maintain skin hydration.Seamless puff applicator to ensures even, flawless application.

Brand from China: NOVO. Creamy texture, can naturally conceals imperfections, defines contours, smooths the facial lines, to enhance a three-dimensional lookContains white pond lily seed oil, moisturizing, skin-friendly and no creasing, creating a dewy and creamy finishMultiple wax-based ingredients with 1:1 balance technology, anti-oxidation, locking in color with high adhesionFilm-forming components, anti-fading + soft film, improve dullness and maintain a long-lasting makeup effects3 colors available, suitalbe for different skin tones01# Beige:Suitable for all skin tones, off-white brightening, enhances and refines bone structure areas02# Pink:Suitable for most skin tones, pink-toned brightening, corrects uneven areas03# Purple:Suitable for olive or yellowish skin tones, purple-toned brightening, to neutralize yellow and improve dullness

Brand from China: NOVO. Multi-use, can be used as eyeshadow, lipstick, blush, highlight and contouringSpecially developed for Asian color aesthetics, suitable for all skin tones5-stage grinding process, ink-pad texture, fine and smooth poweder, can be layered with no creasingPlant oil base, melts at touch, natural and high adhesion, presenting a moisturizing and transparent makeupDual-film makeup technology, locks in color , waterproof and sweat-proof, skin-friendly and breathable, transfer-proof, long-lasting makeup effectPortable size, easy to carry and touch-up

Brand from China: NOVO. Multi-use, can be used as eyeshadow, blush, highlight and lipstickOil-creamy texture, infused with high refractive index, silky, skin-friendly, moisturizing and non-sticky, natural in hiding pores, can be layered with no creasing or greasyContains nourishing formula, double the moisturizing for a dewy and radiant long-lasting finish4 colors available, 01# can be used as a highlight and 02#-04# can be used as a blush

Brand from China: NOVO. 3-in-1: mirror-finish lip gloss + lip essence + lip raincoatWatery gel texture, melts upon application, non-sticky, creates plump and glossy lipsHigh light-refracting transparency, micronized color powder, high color rendering, effectively covers lip lines, adjusts lip tone, presents a bright, icy-transparent lip finishContains white pond lily seed oil, vitamin E & jojoba seed oil, penetrating lip skin for deep moisturizing and nourishment, improving dryness and flakingGloss-locking and color-fixing film, fast-forming, non-sticky to cups, smudge-proof, locks in moisture and color, long-lasting without fading6 colors available, for creating various lip makeup looks

Brand from China: NOVO. Features specialized liquid atomization technology with a wide-angle fan-shaped nozzle, producing 25µm ultra-fine mist particles for full-face coverage, lightweight and non-greasy, even application without disrupting makeupContains Hamamelis Virginiana (Witch Hazel) Water and multiple extract, effectively balances water-oil levels, improves dullness and roughness, non-pore-clogging and prevents patchy makeupContains Niacinamide & Sodium Hyaluronate, penetrates deep into skin layers to replenish moisture, smooths fine dry linesQuick-drying film-forming, locks in makeup for long-lasting wear, transfer-proof01# Matte: Recommended for oily/combination-oily skin, effectively controls oil, creates a soft-matte blurred-skin effectContains oil-control blurring powder, effectively absorbs excess sebum, blurs and conceals poresContains Silica Elastomer Suspension, reduces greasy feel, leaves makeup smooth and refined3D Makeup-Lock System with oil-control inner film + color-lo

Brand from China: NOVO. Suitable for oily/combination-oily skin, creates a refreshing matte soft-glow finishUltra-fine powder texture, lightweight and adheres seamlessly for a sheer, translucent makeup effectContains tocopheryl acetate, panthenol, butylene glycol & various plant extracts, to effectively control oil, maintain skin hydration and water-oil balance, prevents oxidation and makeup from fading or separatingTriple soft-matte factor, effectively blurring pores and imperfectionsDual powder encapsulation technology + film-forming agents, for water-resistant and sweat-proof, locks in makeup, prevents rubbing off, and ensures long-lasting wear

Brand from China: NOVO. Multi-grind micro-powder technology, creamy texture, fine and smooth powder, lightweight and moisturizing, non-cakingContains Vitamin E, smooth and adherent, non-drying, fits skin without creasing, evens and brightens skin toneThree-color palette, high coverage, allows targeted concealing, precisely corrects facial imperfections, enhances complexionDual soft film-forming technology, high adhesion, sweat-resistant and smudge-proof, long-lasting makeup and color lockPortable size, convenient for carrying and touch-ups2 types available, suitable for different skin tones, completes full-face concealing

Brand from China: NOVO. Cloud-like texture, dense and silky, blurs into a matte finish upon pressing lipsSoft-focus silicone-elastic powder for high color payoff, conceals lip lines, covers dark lips, creates a velvety matte lip lookPrecision-engineered color-lock factors with triple-layer elastic film, enriched with oils to keep lips soft and hydrated, waterproof and color-sealing for all-day wear without fadingEasily removed with makeup oil, no excessive tugging on lip skin6 colors available, effortlessly pairs with various makeup styles

Brand from China: NOVO. Dual-directional brush head with 18° angled peak comb + detail comb for precise curling, lifting, and taperingDual-arc design fits both upper and lower lashes, conforms to eye shape, efficiently creates full, dense, and dramatically curled lashesInfused with feather-light fibers for weightless, natural lengthening and clear separationEnriched with multiple lash-nourishing formulas to strengthen and care for lashes, buildable without clumpingSoft-firm hybrid film-forming technology for strong hold and lasting curl, waterproof and collapse-proofSpecially blended in two colors, perfect for daily lash looks

Brand from China: NOVO. Multi-use: Blush + Eyeshadow + Lipstick + HighlighterDual-head design: Highlighter head + built-in Q-bounce cushion sponge, to present a radiant makeup lookCreamy texture, smooth and delicate, lightweight, adheres to skin without stickinessHigh-dispersion color technology, vibrant color rendering, low saturation, buildable, easy to blend without cakingContains squalane, olive fruit oil and jojoba seed oil, moisturizing and hydrating without drying out skinForming essence-locking film, evenly adheres to base makeup, smudge-proof, long-lasting color and shineNOTES: Due to the soft texture of the highlighting oils, melting may occur if squeezed, which is normal situationSuggested to store in the refrigerator for a few hours before useRotate out only 1mm of the product during use and store in the refrigerator or a cool place afterward

Brand from China: NOVO. Dual-ended design: Lip liner pencil + blending brush, corrects dull and dark lip color, create a misty pouty lip looksPorous color powder with triple grinding process, for high pigmentation, smooth and lightweight, non-stuffy on lips, with locked-in color and long-lasting wear0.3cm pointed tip core, low saturation for buildable layering, glides smoothly without skipping, effortlessly outlines lip contoursTapered brush bristles with soft support, blurs lip lines for a soft-focus, three-dimensional effect4 functional colors available for versatile use, meeting different needs, #1 recommended for use as eyeliner or aegyo-salNOTES: Extend the tip by about 1-2mm for use, avoid extending too far to prevent breakage

Brand from China: NOVO. Specialized dual-head brush design for dual effects, one tube delivers both lengthened and volumized lashesSlim comb brush head: 360° dead-zone-free with 4.55 ultra-fine round dense bristles, naturally elongates lashes for defined, separated and lengthened resultsVolumizing curved brush head: custom 2mm bristle length with 15° angled fold design, conforms perfectly to eye shape for curled, voluminous lashesSilicone brush head with scraper opening design, easily controls product amount to prevent excess pasteContains carnauba wax, beeswax, microcrystalline wax & paraffin, nourishes and strengthens lashes, smooth and lightweight, prevents clumping or “fly-leg” effect when layeringContains Cardiospermum halicacabum flower/leaf/vine extract, vitamin E, Panax ginseng root extract & camellia seed extract, effectively nourishes hair follicles, maintains lash health, resulting in denser and stronger lashesDual soft-firm formula for color-locking and long-wear, waterproof, p

Brand from China: NOVO. Multi-use palette for contouring, brightening eye makeup, and highlighting the face or bodyMicron-fine powder with explosive shimmer particles, soft and creamy texture, silky blending, sheer and skin-melting, creates a powder-free dewy glowHigh-refraction oils encapsulate small particles for natural adherence, moderate color payoff, buildable without emphasizing pores, delivers a luminous and translucent makeup look5 sheer shades available, versatile highlighters to create Korean-style dewy glow makeup

Brand from China: NOVO. Features specialized liquid atomization technology with a wide-angle fan-shaped nozzle, producing 25µm ultra-fine mist particles for full-face coverage, lightweight and non-greasy, even application without disrupting makeupContains Hamamelis Virginiana (Witch Hazel) Water and multiple extract, effectively balances water-oil levels, improves dullness and roughness, non-pore-clogging and prevents patchy makeupContains Niacinamide & Sodium Hyaluronate, penetrates deep into skin layers to replenish moisture, smooths fine dry linesQuick-drying film-forming, locks in makeup for long-lasting wear, transfer-proof01# Matte: Recommended for oily/combination-oily skin, effectively controls oil, creates a soft-matte blurred-skin effectContains oil-control blurring powder, effectively absorbs excess sebum, blurs and conceals poresContains Silica Elastomer Suspension, reduces greasy feel, leaves makeup smooth and refined3D Makeup-Lock System with oil-control inner film + color-lo

Brand from China: NOVO. Recommended for every face shapes, two colors in a palette, can be used for highlighting or contouringFriendly to beginners, fine and natural texture, moderate color rendering, can be repeatedly layered and does not look dirtyLight and high adhesion powder, effective to hide pores, easy to blend, presenting a transparent makeup effectMultiple textures, contains matte, satin, pearl for highlight and shadow color for contour, to outline the bone contour for stereo finish3 types available, for different skin tones and effects01# Wild Gardenia:Suitable for cool-toned & olive skin, mainly brightens the eyes and nose02# Long Island Snow Tea:Suitable for natural & warm yellow skin tone, mainly brightens the facial contour and softens hollows03#Coconut Tea Jelly:Suitable for all skin tones, mainly contouring, to create a three-dimensional look

Brand from China: NOVO. 0.01mm ultra-fine tip, adjustable line thickness, smooth and even ink flow for steady, silky eyeliner applicationDense, elastic mixed-fiber brush with automatic rebound to tapered tip, resistant to splitting, beginner-friendlySpecialized water-locking and ink-control design for stable, continuous ink flow, delivering smooth and full eyelinerContains color-fixing and setting factors, quick-drying film formation, waterproof and sweat-resistant, smudge-proof and long-lasting finish2 colors available with multifunction, can be used as eyeliner, lower lashes, inner corner, or mole detailing, accommodating various makeup details

Brand from China: NOVO. Multi-use: Highlighter for face or body, eye makeup, or lip topperConstant-temperature baked powder process, ultra-fine and silky texture, melts seamlessly into skin, blends effortlessly, resists powder flyawayMulti-sized pearl particle, blend explosive and intense shimmer, present a radiant glow finish3 versatile colors available, suit for every skin tone

Brand from China: NOVO. Multi-purpose: Eyeshadow + blush + highlighter, beginner-friendly, one palette completes most makeup looksFine texture, smooth and blendable, highly pigmented, vibrant color payoff, creates layered eye makeupContains Vitamin E, Argan oil & Jojoba seed oil for a softer, silkier texture that adheres well to the skin without emphasizing poresTriple optical chameleon, can be used as a highlighter, glitter or chameleon eyeshadow, shifts colors depending on the light or angle, offering a clear, natural finish with a dazzling and iridescent effectPocket-sized, compact and portable, convenient for touch-upsFour-color palette, includes shimmer, matte and optical chameleon shades to create versatile daily or party looks